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	<title>Manziuk and Ryan Mysteries &#187; book promotion</title>
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	<description>Keeping you up all night</description>
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		<title>Why I give out parasols to promote Shaded Light</title>
		<link>http://manziukandryan.com/2009/08/11/why-i-give-out-parasols-to-promote-shaded-light/</link>
		<comments>http://manziukandryan.com/2009/08/11/why-i-give-out-parasols-to-promote-shaded-light/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 20:06:31 +0000</pubDate>
		<dc:creator>njlindquist</dc:creator>
				<category><![CDATA[Writing life]]></category>
		<category><![CDATA[advertising a book]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[mystery book promotion]]></category>
		<category><![CDATA[Shaded Light]]></category>

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		<description><![CDATA[They all said I needed an advertising gimmick of some sort to give out at mystery conventions. Some people give out poker chips, wedding rings, rubber bands, tea bags, peanut butter cups, lollipops &#8211; you name it, it&#39;s been used.
So &#8211; what could I use for Shaded Light ? I thought of a light bulb [...]]]></description>
			<content:encoded><![CDATA[<p><img align="right" alt="open parasol" class="alignnone size-thumbnail wp-image-111" height="250" hspace="10" src="http://manziukandryan.com/wp-content/uploads/2009/08/open-parasol-150x150.jpg" title="open parasol" vspace="10" width="250" />They all said I needed an advertising gimmick of some sort to give out at mystery conventions. Some people give out poker chips, wedding rings, rubber bands, tea bags, peanut butter cups, lollipops &#8211; you name it, it&#39;s been used.</p>
<p>So &#8211; what could I use for <em>Shaded Light</em> ? I thought of a light bulb &#8211; nope, too easy to break! I thought of sunglasses &#8211; way too expensive. I thought of &#8211; a lot of different things. But none of them worked. And then it occurred to me &#8211; tiny parasols (or if you prefer, umbrellas)!</p>
<h4>My top 10 reasons for using parasols to promote <em>Shaded Light</em></h4>
<p><span id="more-106"></span>10. Parasols are used to shade you from the light. Get it? <em>Shaded Light</em>. Duh.</p>
<p>	9. The murder takes place in a Japanese garden &#8211; and the parasols are clearly oriental-looking.</p>
<p>	8. There are umbrellas on the patio tables in the book.</p>
<p>	7. A lot of drinks are served in the book. Some of them might have had parasols.</p>
<p>	6. Since small children love the parasols, you can take them home for your kids so you have something when they ask, &quot;What did you bring me?&quot;</p>
<p>	5. You can make yourself a drink, stick the parasol in it, and immediately feel great.</p>
<p>	4. I found a really fabulous parasol/umbrella that made me think of mysteries and <em>Shaded Light</em> in particular, and I needed an excuse to use it.</p>
<p>	3. If it&#39;s really hot, you might use the parasol as a miniature fan to get some breeze going.</p>
<p>	2. You can put your heels together and hold the parasol over your head while pretending to be Mary Poppins.</p>
<p>	1. You can hold the parasol with one hand and tap dance while warbling &quot;Singing in the Rain.&quot;</p>
<h5><img align="right" alt="closed parasol" class="alignright size-medium wp-image-112" height="148" hspace="10" src="http://manziukandryan.com/wp-content/uploads/2009/08/closed-parasol-300x177.jpg" title="closed parasol" vspace="10" width="250" /></h5>
<h5>
	From my son #3:</h5>
<p>&quot;Mom thought we had nothing better to do than to snip the pointy ends off those little sticks!&quot;&nbsp;</p>
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